Diageo, which saw profit decline 27.8% in the year to the end of June, will not chase pure cost-cutting at the expense of its ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

After announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning ...

Aligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock ...

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

Brand models are necessary and important pieces of work, but marketers overcomplicate them with too much fiddling and overly ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...