Whether real or placebo, research suggests sensory cues influence consumer belief in how well the product works.

Since 2007, SmartCompany has brought you business news, information and resources. Here’s more details on site updates and ...

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s ...

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers.

South-eastern Victoria and the Mt Druitt area of Sydney have emerged as some of the country’s worst areas for bankruptcies, ...

Why always “not yet”? Do flowers in spring say “not yet”?

I don’t think of all the misery but of the beauty that still remains.

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s ...

Four hundred wickets is 400 more than I thought I’d get.

It isn’t what they say about you, it is what they whisper.

The clearest way into the universe is through a forest wilderness.

Leaders don’t create followers, they create more leaders.