Diwali ads in 2024 struggled to break free from recycled narratives, relying heavily on predictable themes and leaving ...

This surge in online spending underscores the critical role of digital influence in connecting with voters, with parties ...

India’s digital advertising market saw significant growth during the financial year 2023-24, with major tech and e-commerce ...

Goldmine Advertising will lead the development and execution of social media strategies to ensure Canara Bank’s digital ...

The channel has partnered with regional actors Amrapali and Kajal Yadav in a campaign to raise awareness about the refreshed ...

The proposed laws, set to be tabled in parliament next week, would place responsibility on social media platforms to enforce ...

The measures, announced by Meta, require advertisers to complete a detailed authorisation process to ensure legitimacy and ...

Those found to be under 18 will reportedly be switched to new ‘teen accounts,’ introduced in September, which include tighter ...

Burger King's 'Roast the Roast' campaign invited users to share their worst coffee experiences. A free coffee reward turned online buzz into store visits, boosting BK Café’s presence. Here is a case ...

The anticipation surrounding the box office clash between Bhool Bhulaiyaa 3 and Singham Again this Diwali has evoked memories of the viral #Barbenheimer phenomenon, where audiences were encouraged to ...

The federation appealed to the Ministry of Consumer Affairs, urging action against the increasing trend of quick-commerce and ...

The top three choices emerging for the most awaited online shopping events were Flipkart’s Big Billion Days (64%), Amazon’s ...