The case accuses Google of leveraging its dominance in the search engine market to inflate advertising costs, which allegedly ...

Zepto and Shaadi.com’s playful outdoor ads turned into a marketing sensation, with brands jumping in to amplify the buzz ...

Maheshwari has been a part of Honasa for the past four years, bringing experience in analytics and data science to manage the ...

As part of this collaboration, ixigo Trains is unveiling a new advertisement featuring Rohit Sharma in an unexpected avatar ...

Sriram Padmanabhan of Danone discusses the evolving role of CMOs in driving brand strategy and sustainability.

Jaguar’s latest rebranding, which replaced its iconic leaping jaguar with a minimalist wordmark, sparked widespread criticism ...

Before this, she served as the Head of Marketing at Sirona Hygiene, a role she held following her tenure as Head of Digital ...

With users gaining agency of their feed, the much-talked-about Instagram algorithm is set for a considerable transformation.

The campaign featured comedians Kenny Sebastian, Atul Khatri, and Rahul Dua in a series of ten ads designed to present the ...

The study notes that while grocery and personal care dominate Quick Commerce, niche categories like hair care, skincare, and ...

The group created a frontend on Hugging Face that enabled users to generate 10-second videos using Sora, which remains in ...

The bill passed with overwhelming support, garnering 102 votes in favour and 13 against. If enacted, platforms will have one ...