Indian summer marketing has undergone an evolution through the decades. Moving beyond traditional themes brands are increasingly focusing on personalision.

WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...