Billy Crystal, Meg Ryan, Martha Stewart and Matthew McConaughey are among the stars appearing in new commercials.

As Super Bowl LIX draws near, brands are unveiling their star-studdent commercials to engage viewers during one of the ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics ...

After they eventually catch him, they forcibly drug him by offering a mysterious beverage. The runner drinks it, collapses ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...

Dan and Eugene Levy star in separate ads, while brands like Instacart and Häagen-Dazs are dropping their first Super Bowl ...

Super Bowl 2025 delivers a must-see football game, halftime show and plenty of commercials featuring your favorite stars ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's ...