With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Supermarket chain Sainsbury's has released their festive TV advert for 2024 with a familiar children's character making an ...

The magic of Christmas has begun as Sainsbury's debuts its exciting new advert today. Inspired by Roald Dahl’s timeless and ...

As Sainsbury's launches its 2024 Christmas ad, we find out more on the theme and why connecting with shoppers on and off TV ...

Sainsbury's has launched its 2024 Christmas advert and it features a beloved Roald Dahl character who will be seen alongside ...

Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

Sainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”. Sainsbury’s has ...

Sainsbury's has unveiled its Christmas TV advert for 2024 which features the return of an iconic children's character and his trusty friend.

Sainsbury's has drawn inspiration from Roald Dahl's beloved BFG for its 2024 Christmas advert. With a voiceover from Stephen Fry, the ad tells the story of the friendly 24-foot-tall giant and a ...