WAIT FOR THE INSANE MOMENT AT THE END ! RiceGum was one of the first creators to fully understand how internet drama could be turned into a growth engine. He didn’t just react to beef — he engineered it, using diss tracks, call-outs, and controversy to dominate YouTube’s algorithm during its most competitive era. Every upload felt like an event, and every conflict pulled millions of viewers into the story. It wasn’t accidental virality; it was calculated attention economics. When Fortnite explod