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Lay’s changed its Super Bowl ad plans to highlight the American farmers behind the potato chips rather than promoting its new All Dressed flavor. Lay’s did not give a detailed explanation for the change, only saying that the new direction is part of a campaign that the brand started last year. “The Little Farmer,” released today, comes from Highdive and was directed by Taika Waititi. It will run in the third quarter of Sunday’s game. 📲 Read more at the link in our bio #marketing #advertising #s
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