In its 7th edition, Ariel's #ShareTheLoad campaign asks: How strong is your home team? This year, the campaign tackles the mental load women shoulder in addition to physical housework. Can men become trusted allies, fostering a true partnership? Watch the film and see how sharing the load strengthens your HomeTeam! #ShareTheLoad #Ariel #Laundry #HouseholdChores #Equal | Ariel India
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In its 7th edition, Ariel's #ShareTheLoad campaign asks: How strong is your home team? This year, the campaign tackles the mental load women shoulder in addition to physical housework. Can men become trusted allies, fostering a true partnership? Watch the film and see how sharing the load strengthens your HomeTeam! #ShareTheLoad #Ariel #Laundry #HouseholdChores #Equal | Ariel India
647 viewsApr 18, 2024
FacebookAriel India
Ariel's latest ad under #ShareTheLoad campaign highlights the power of teamwork
Ariel's latest ad under #ShareTheLoad campaign highlights the power of teamwork
Apr 10, 2024
socialsamosa.com
With their iconic #ShareTheLoad campaign, Ariel has led the conversation on equality within households and has created behaviour changing conversations year after year. In a riveting ad film this year, Ariel India asks a very significant question. Why is it easier for men to divide household chores with each other, but not with their wives? #Collab #SeeEqual #ShareTheLoad | Mad over Marketing (M.O.M)
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With their iconic #ShareTheLoad campaign, Ariel has led the conversation on equality within households and has created behaviour changing conversations year after year. In a riveting ad film this year, Ariel India asks a very significant question. Why is it easier for men to divide household chores with each other, but not with their wives? #Collab #SeeEqual #ShareTheLoad | Mad over Marketing (M.O.M)
139.5K viewsFeb 19, 2022
FacebookMad over Marketing (M.O.M)
Ariel comes up with another advertisement in the Share The Load campaign to urge men in the family to share the work so that it doesn't become too hectic for women, who now have to tackle both a job and family chores. Director Shimit Amin conjures magic on the screen with powerful images, wonderful performances from the actors, and an effective voice-over. Client: Ariel India, P&G Director: Shimit Amin Agency: BBDO India #ShareTheLoad #Ariel #India | MarkUp
2:01
Ariel comes up with another advertisement in the Share The Load campaign to urge men in the family to share the work so that it doesn't become too hectic for women, who now have to tackle both a job and family chores. Director Shimit Amin conjures magic on the screen with powerful images, wonderful performances from the actors, and an effective voice-over. Client: Ariel India, P&G Director: Shimit Amin Agency: BBDO India #ShareTheLoad #Ariel #India | MarkUp
373 viewsFeb 19, 2016
FacebookMarkUp
Ariel India's 'Share The Load' campaign strikes a chord with its portrayal of evolving gender roles in households. Experts share insights on its profound impact on societal perceptions and brand affinity. Watch the video! #advertising | #marketing | #campaign | #adcampaign | #ShareTheLoad | #Ariel | #brandbuilding | P&G | BBDOIndia | afaqs!
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Ariel India's 'Share The Load' campaign strikes a chord with its portrayal of evolving gender roles in households. Experts share insights on its profound impact on societal perceptions and brand affinity. Watch the video! #advertising | #marketing | #campaign | #adcampaign | #ShareTheLoad | #Ariel | #brandbuilding | P&G | BBDOIndia | afaqs!
40 viewsApr 24, 2024
Facebookafaqs!
Ariel’s 2022 #ShareTheLoad campaign, See Equal to Share Equal, highlighted gender inequality in household chores. Based on research, the ad revealed that while men easily share responsibilities with other men, they hesitate to do the same with their wives—leaving 83% of women feeling undervalued at home. The campaign, created by BBDO India and directed by Chak De India! fame Shimit Amin, featured a thought-provoking film questioning this disparity. With gender parity still 135 years away, Ariel
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Ariel’s 2022 #ShareTheLoad campaign, See Equal to Share Equal, highlighted gender inequality in household chores. Based on research, the ad revealed that while men easily share responsibilities with other men, they hesitate to do the same with their wives—leaving 83% of women feeling undervalued at home. The campaign, created by BBDO India and directed by Chak De India! fame Shimit Amin, featured a thought-provoking film questioning this disparity. With gender parity still 135 years away, Ariel
2K viewsMar 7, 2025
FacebookSocial Samosa
Here's more on ‘Share The Load’ movement by Ariel
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Here's more on ‘Share The Load’ movement by Ariel
Jan 26, 2019
cnbctv18.com
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Powerful Ariel campaign encourages men to #ShareTheLoad
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#ShareTheLoad: A walk through Ariel's most successful campaign
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P&G’s bid for an equal household continues with the new Ariel ‘Share the Load’ launch
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HomeTeams #ShareTheLoad (Film)
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YouTubeBBDO Asia
Ariel urges men to ‘#ShareTheLoad for equal sleep’ in its new campaign
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Ariel ask sons to #ShareTheLoad | Ariel India
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Ariel’s award-winning ‘Share The Load’ campaign returns for sixth edition
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P&G’s detergent brand Ariel is back with #ShareTheLoad; BBDO marries data with emotion
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Ariel’s #ShareTheLoad campaign is yet again making strides towards social change and equal responsibility at home
Jun 15, 2020
vogue.in
Ariel #ShareTheLoad for Equal Sleep | Margarita Georgieva
3.2K views2 months ago
linkedin.com
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From loss to light, your generosity has helped mend the spirits of veterans, first responders, and their families. As the year draws to a close, let's continue to heal, uplift, and #CarryTheLoad together. https://ow.ly/l0H150UumAP #EndOfYearGiving | Carry The Load
160 viewsDec 19, 2024
FacebookCarry The Load
2:39
Sons Share The Load | Ariel Initiative To Teach Your Son Daily Work With Daughters TVC Ad
8.1K viewsFeb 29, 2020
YouTubeA S H
World’s best ads ever #68: Ariel’s ‘Share the Load’ offers Indian men a clean slate
Jun 14, 2022
thedrum.com
3:19
IBLA 2024| The Award for 'Brand Campaign Of The Year' goes to Ariel's #ShareTheLoad campaign! Congratulations Mukta Maheshwari, P&G India & Josy Paul, Chairperson, BBDO India Standard Chartered India #IBLA #LeadershipInAction #20Years #Business #Excellence #Leadership #cnbctv18digital #IBLAAt20 #CNBCTV18At25 | CNBC-TV18
244 viewsDec 7, 2024
FacebookCNBC-TV18
3:53
Ariel See The Signs & ShareTheLoad
44.7K viewsMay 4, 2023
YouTubeBBDO Asia
3:01
Ariel Detergent Ad/2020/Share the Load
2.6K viewsDec 15, 2020
YouTubeMarketing Practice
0:20
Ariel Share The Load: A Love Story
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1:00
Ariel's Share the load challenge: Perfect example of Emotion marketing #marketingdigital #campaign
1.4K views8 months ago
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3:58
Ariel Share The Load Campaign | Case Study Video | P&G India | HiVoco Studios
1.9K viewsMar 12, 2023
YouTubeHiVoco Studios | HV World
'The mindset change we drove is the ROI for ShareTheLoad'
Apr 19, 2023
exchange4media.com
22:35
How does Ariel drive social change through #ShareTheLoad? Melt
408 viewsApr 27, 2024
YouTubeReady To Melt
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At #CarryTheLoad, we work to provide active ways to honor and remember our nation’s heroes and their sacrifices. This #NationalNonprofitDay, we want to highlight all the ways you can join us in our mission. Learn more at CarryTheLoad.org | Carry The Load
135 views9 months ago
FacebookCarry The Load
0:15
All day. Every day. Together, we #CarryTheLoad. Learn more about our mission at CarryTheLoad.org | Carry The Load
432 views4 months ago
FacebookCarry The Load
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