The unusual story of how Gap revived its iconic dancing ads
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Gap has unveiled 'Better in Denim,' its Fall 2025 campaign starring global girl group KATSEYE. Set to the iconic early-2000s anthem 'Milkshake' by Kelis, the campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance choreographed by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss, the campaign captures the spirit of individuality — championing denim as a canvas for self-expression, unity, and style that transcends generations. Read here: h
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